The Five ‘T’s of Parnall Law Our Core Values
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We are a cohesive working unit. Parnall Law attorneys and paralegals collaborate extensively across practice areas, with each paralegal working closely alongside each attorney.
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A hiring process that scrutinizes character as closely as competency ensures clients of high-quality legal representation.
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Truth, which encompasses honesty and ethical behavior, is paramount to every Parnall Law investigation, negotiation and litigation.
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Once an Albuquerque High Bulldog, always a Bulldog. Bert Parnall fights tirelessly for our clients and the justice they deserve.
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We are here to win. We celebrate wins as the triumphs of truth and justice.
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Voted #1 Personal Injury Law Firm in 2019 and 2020

Looking to join a hard-working, driven, and motivated team that helps people every day? Parnall Law Firm is the largest injury firm in New Mexico and because of this growth, we are hiring! We are team players in a family-friendly environment.

Benefits & Perks
Environment care icon
A positive fun, caring environment where learning and growing are encouraged
Outreach icon
Opportunities for community outreach throughout the year
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Medical/Dental/Vision Benefits, 401k, PTO, Incentive Pay
Available Positions:



  • Improve executive's (Mr. Bert Parnall) productivity allowing him to perform more,

higher value work.

  • Help maintain the positive and professional reputation of the firm.
  • Help Mr. Bert Parnall implement and develop the Parnall Law marketing plan.

RESULTS / OUTCOMES (What you must get done.)

  • To assist Mr. Bert Parnall in his various tasks.
  • Daily, weekly and monthly reports to the executive
  • Organize, prioritize and implement marketing tasks and strategy.
  • Proportionately contribute to overall client satisfaction and firm revenue goals.


Executive / Personal Assistance

  • Conserves executive’s (Mr. Bert Parnall) time by reading and routing correspondence, drafting letters and documents, answering and directing inquiries as appropriate and initiating telecommunication
  • Produces and organizes information by transcribing, formatting, inputting, editing, retrieving, copying and transmitting text and imagery
  • Collects and analyzes information and provides brief summaries of relevant material to the executive
  • Runs reports and when necessary analyzes data to assist with strategy and business development
  • Manages and updates executive’s calendar and travel arrangements (scheduling and planning meetings, conferences, events)
  • Maintains filing system for incoming documents and be able to retrieve information quickly
  • Assists management level staff as needed in order to meet firm revenue and client satisfaction goals and hire and train new employees
  • Assists with development and implementation of marketing plan
  • Intermittent personal assistance as needed
  • Available after hours, as needed.
  • Available to travel to conferences and community events and functions.

Timelines for Completion of Tasks (Mr. Bert Parnall will direct on the urgency of incoming tasks as needed):

  • Urgent tasks will be completed the same day as requested
  • Projects/tasks communicated to be semi-urgent will be completed within one business day
  • Non-urgent tasks will be completed within one week
  • Routine tasks will be completed according to a schedule developed by the executive (i.e. daily, weekly, monthly reports, meetings, etc.)

General checklist:

  1. Filtering Emails/ Managing Spam
  2. Database Building/ Updating contacts or CRM
  3. Answering Customer Service Emails/ Tickets/ Chat Support
  4. Sending of Greeting eCards, Event Invitation, etc.
  5. Calendar Management
  6. Appointment Scheduling
  7. Travel Arrangement and Planning
  8. Reminder Services
  9. File Organization
  10. Data Entry in Word, or Google Docs
  11. Creating/ Managing Spreadsheets
  12. Preparing Powerpoint/ Keynote Presentations
  13. PDF conversion, Splitting and Merging
  14. Transcription of Video and Audio Files
  15. Simple eBook layout/ Formatting
  16. Preparing Online Meeting Minutes
  17. Online Research
  18. Data Mining and Development/ Lead Generation
  19. Blog Publishing Management
  20. Moderating Blog Comments
  21. Adding Tags & Images to Blog Posts
  22. Receptionist Duties
  23. Voicemail Checking
  24. Sending Client Invoices
  25. Basic Bookkeeping
  26. Personal Errands (Purchasing Gifts Online, etc.)
  27. Project Management & Training Tasks
  28. Project Management Between You and Team Members
  29. Preparation of Training Materials
  30. Deadline/ Deliverables Tracking
  31. Create Slideshare Presentations

· $25,000 sign-on bonus (payable at 3, 6 and 12 months)

· Excellent compensation, bonuses bringing compensation up to $200,000 to $400,000 per year or more

· Outstanding environment/culture/dynamic – “Top Place to Work"

Watch a 2-minute video at:


Fighting for Justice for the wrongfully hurt


The 5 ‘T’s: Team, Talent, Truth, Tenacity, and Triumph

We believe these values are the reason we are the largest personal injury firm in NM and have received the Best Places to Work Award (Albuquerque Business First) in 2019, 2020, 2021, and 2022, and Top Place to Work Award (Albuquerque Journal) in 2020, 2021, 2022.


You will be representing clients injured from the beginning (intake) to the end (disbursement) of their cases and all stages in between, resolving cases through negotiation before litigation, through litigation, and trial.

You will be able to concentrate on "attorney" work, with the support of a team of assistants, including intake, investigators (retired police officers), pre-litigation case managers, medical records/demand drafting assistants, litigation paralegals, and settlement/subrogation paralegals. You will also have the support of a team of collaborative and creative attorneys.

Organization and attention to detail are paramount to this position, along with the willingness and ability to regularly interact with clients, adjusters, and other lawyers/paralegals over the phone and/or in person.


· Preferred (but not required for talented and ambitious attorneys): 3 + years experience in litigating personal injury cases (plaintiff or defense)

· Ability to become licensed in New Mexico, either through reciprocity, transferring UBE score to New Mexico, or taking the bar exam

· Ability to relocate to Albuquerque, New Mexico (relocation assistance provided)

· Be available in the office from Monday through Friday, 8 to 5 (and more as required for caseload)


· Sign-on bonus (as described above)

· Relocation Assistance

· Compensation range $200,000- $400,0000 per year

· A positive, fulfilling, caring environment where learning and growing are encouraged

· Opportunities for community outreach throughout the year

· Medical/Dental/Vision Benefits, 401k, PT, Bonus Pay



Using intelligent, compassionate, and determined advocacy to effectively maximize recovery of the value of our client’s harm, and the wrong that caused it.

RESULTS / OUTCOMES (What you must get done.)

  • Be in the office from 8 AM to 5 PM, if not out of office at meetings, hearings, depos or trial. (Attend daily huddles at 8 AM.)
  • Review and note action on out-of-standard cases with lead attorney weekly.
  • Resolve cases within Full Settlement Value (95%).
  • Full attorney fee (95% of cases).
  • Convert clients (90%).
  • Achieve positive reviews (95%).
  • Bring in $1.2 Million in attorney fees per year.


Intake / first meeting with Client

  • Show compassion
  • Note all facts pertinent to liability, damages, coverage
  • Posture case by articulating client and office action items


  • Evaluate and direct investigation, to begin building case for trial

· Determine insurance coverage


  • Prepare case for trial
  • Evaluate Full Settlement Value, and obtain authorization
  • Negotiate with adjusters; keep client informed
  • Speak with adjusters, build and maintain negotiation relationships, aggressively negotiate and/or posture cases with adjusters where appropriate.
  • File suit where needed, and prepare client for litigation


  • Prepare pleadings and discovery for lawsuits
  • Prepare case for trial, arbitration, and/or mediation


  • Timely review and sign correspondence drafted by team members


Values – the 5 Ts

  1. Teamwork. Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
  2. Talent. Expects personal performance and team performance to be nothing short of the best.
  3. Truth (Honesty/integrity). Does not cut corners ethically. Earns trust and maintains confidences. Does what is right, not just what is politically expedient. Speaks plainly and truthfully.
  4. Tenacity. Demonstrates persistence and willingness to go the distance to get something done.
  5. Triumph (Persuasion). Able to convince others to pursue a course of action. Achieves a good and fair resolution for the client.


Standard: “Set up and established by an authority as a rule for the measure of quantity, weight, extent, value or quality.”


By “skilled,” we mean: You are an articulate and clear thinker, speaker and writer, driven to engage in dialogue and debate in advocating our client’s truth. You are fierce, strong, and wise in the zealous pursuit of the interests of our client. Diligence, persistence, creativity and intelligence guide you in winning the case. Organization, patience and thoughtful attention guide you in revealing the truth to all parties. You grow in aptitude, attitude, intelligence and confidence. The greater good depends on your bold and righteous stand for the injured, against the abuse of power. Your profession is your calling.

You are able to show a prospective client how we are the best choice in hiring a lawyer. You wisely guide the development of the claim through investigation of liability and documentation of damages. You professionally and effectively communicate with, and delegate to, support staff. You confirm the organization of the file and all case management tools. You effectively negotiate resolution of the claim with the adjuster. You effectively and economically litigate the case toward trial if necessary. Depositions and motions practice are pragmatic, professional and effective. You are prompt and thorough in resolving through mediation. Trial is an option that helps leverage negotiation. You hone your trial skills in appropriate cases, winning substantial justice for our client.


You measure your performance by client satisfaction and financial results. You are able to accomplish all steps and goals in the advocacy of a client’s case, through each phase of a case: initial intake, investigation of liability, counseling in treatment, gathering medical records and bills, the negotiation of a claim, advancement in litigation, successful advocacy at mediation, and substantial verdict at trial. Each step increases the claim’s value, and your effectiveness as a lawyer. You are confident in your skill and content with your results, and our office is content as well. Your achievements are always attaining new heights.

You sign up new clients. You timely send demands, negotiate a resolution, or file the complaint. You effectively and timely depose witnesses, write and argue winning motions, and prepare for trial. You take cases to trial and win.


Your honesty is impeccable and unquestioned. Capable of withstanding criticism, you are unafraid to reveal mistakes large and small, and as a result grow from those mistakes. You confront difficult questions and issues head-on with tact and skill. Inching forward our client’s cause takes 100% fervor for 100% truth. Personal interests such as monetary gain, professional acclaim, or other favor do not improperly influence your professionalism or your zeal.

You examine and explain potential weaknesses in a case. You explain the potential weaknesses in a claim to new clients in a way that is helpful and truthful, but does not cause concern or confusion. You tell the staff what you need and want. You communicate your position clearly and persuasively to the adjuster, without excessive anger. You help other attorneys and ask other attorneys for help. You are unafraid to admit weakness or insufficient knowledge in key areas, and are willing to work to overcome these insufficiencies.

In so doing, your credibility in the law grows immensely. You strive to improve. You are confident in your abilities and your intent.


You are motivated to attain financial prosperity and stability. You have worthy, realistic and high goals in what you will earn from your cases. Your finances are personal, and you keep them organized and on track. The firm’s growth and success depend on your growth and success. You use your financial success for good, practical and fun purposes. Money is not happiness. Money enables the achievement of happy and noble activities and lifestyle.

You earn enough to pay for your needs and to save for spending and for retirement. You bring in attorney fees as described in Attorney “RESULTS / OUTCOMES.” You motivate yourself to bring in more than this. You balance work with leisure, family and friends. You are charitable in your attention and intent.


You are an expert in your field. With years of experience as a trial lawyer, you have learned enough to take a case to trial and win. Eager to learn and develop all the skills of an effective trial lawyer, your ambition, vision and determination exceed the minutia. Each step in your growth becomes a bullet in your belt, and when you pull your guns, you speak with the authority of experience and skill. You continue to take CLEs often, which provide you an opportunity to listen to experts in different areas, with different angles. You have the authority to teach CLEs in your expertise.

You note everything learned in winning and losing. You become an engaging and engaged leader in your profession and community. You help hone the firm’s skills, systems and overall strategy.



The Case Manager collaborates with all attorneys to provide them with information on assigned personal injury cases. We treat our clients with compassion and advocate for them by maximizing compensation caused by wrongful actions of others. Our goal is to ensure our clients are satisfied and know Parnall Law has stood up and fought for them by giving them a voice.


  • Partner closely with our 10 passionate attorneys
  • Following up with clients or insurance providers/carriers by phone, email, or mail
  • Ensuring all liability, UIM, and Med Pay claims are opened
  • Determine when to open or not to open health insurance subrogation claims
  • Open all Medicare subrogation claims
  • Complete analysis of case
  • Review and modify, update or edit demand packages
  • Collaborate with billing analysts to verify balances and coordinate benefits
  • Partner with settlement paralegal on settlement issues including reductions on subrogation claims and/or provider balances.
  • Attending weekly meetings


  • Significant interpersonal relationship skills; able to communicate by phone, email, text and in-person with a diverse group of personalities.
  • Strong proven ability to work in a team collaborative environment
  • Self-starter with outgoing and results-oriented personality
  • Organization to work on multiple projects is strongly needed
  • Ability to listen, ask questions and make decisions
  • Desire to go the extra mile for the team and our clients
  • Possesses a strong working knowledge of Microsoft WORD and Excel
  • Experience in case management for personal injury preferred


  • A positive fun, caring environment where learning and growing are encouraged
  • Opportunities for community outreach throughout the year
  • Medical/Dental/Vision Benefits, 401k, PTO, Bonus Pay



To warmly and compassionately greet callers (and sometimes visitors), making them feel welcome and comfortable.

To make the best first impression on clients and all prospective clients, whether we take the case or not.

To recognize a client that we want to help and determine whether an avenue of recovery may exist.

To get potential clients that we can help in the door as promptly as possible.

To help injured callers get the help they need.

To create raving fan clients and help the business and law practice grow and thrive.

RESULTS / OUTCOMES (What you must get done.)

  • Attend weekly firm wide huddle every Monday morning at 8:00
  • Attend daily team mini huddle Tuesday through Friday at 8:00 am
  • Attend biweekly meeting with Lead to go over KPIs and metrics.
  • Attend weekly firm trainings on Wednesdays at 8:00am
  • Achieve a 95% good call conversion rate
  • Convert all pending cases within 3 days of initial inquiry.
  • Timely accomplish 60 Day client check-ins
  • Send out decline letters to non-clients within 5 days of decision.
  • Request police/incident within 24 hours of retention.
  • Submit all standard IPRAs/evidence requests are completed within 3 days of receipt of police reports.
  • Submit evidence summary within 14 days of receipt of all evidence.



  • Establish rapport with potential clients immediately over the phone.
  • Answer calls and emails from potential clients about their claims, determine whether to VineSign or schedule for attorney intake.
  • Post all new cases on intake sheets, and messages, in SmartAdvocate promptly and accurately.
  • Research the potential client and case to help inform paralegals and lawyers about the viability of the case.
  • Become familiar with our referral list to help direct and refer callers we cannot help.
  • Keep track of cases that we have referred to attorneys with whom we associate.
  • Weed out unwanted cases.
  • Help create a positive team environment by communicating with each team member to ensure all potential new clients are given prompt attention.
  • Deadline new intake sheets for follow-up / sols / declines
  • Draft decline letters with appropriate SOL language.
  • Mandatory after-hours rotation for qualified calls (paid).

Administrative support

  • Manage and update provider contact information in SmartAdvocate.
  • Data entry, party entry, witness info entry.
  • Conflict checks when entering parties.
  • Obtaining evidence for each case including police reports, 911 calls, lapel video, IPRA, etc. and then reviewing and summarizing all evidence.


  • Obtaining all police reports, incident reports, 911 calls, lapel, witness statements and other evidence from law enforcement entities.
  • Interaction with various public agencies for IPRA requests, reports or other data needed.


  • Positive, confident, charismatic, influential, intelligent, and compassionate person.
  • Conveys confidence on the phone and in-person
  • Strong active listening skills.
  • Intelligent analytical ability to determine liability, damages, and source of recovery.
  • Comfortable and confident in selling legal services.
  • Empathy for injured clients, with ability to put them at ease during their difficult time.
  • Exceptional communication skills, verbal and written.
  • Influential in helping client to realize that Parnall Law Firm is the best choice in personal injury representation.
  • Organized, focused, and attentive to all intakes and follow-ups.
  • Resourceful in helping investigate and uncover root of legal issues.
  • Enthusiastic ability to absorb guidance and training in intakes, insurance law, and personal injury cases generally.
  • Professional attire and demeanor.
  • Treats a call at 4:30 on Friday with the same care and compassion as one on Monday morning.
  • Able to follow loose script and avoid giving legal advice.
  • Computer and typing skills. Enthusiastically absorbs training in case management software.
  • Inbound sales experience a plus.
  • Personal injury law (particularly plaintiff) experience a plus.
  • Team player. We are strong believers in teamwork. If you are not a team player, this job is not for you.


-Minimum 1 year personal injury law experience

-Ability to adhere to business hours Monday-Friday 8:00-5:00 MST

-If located in Albuquerque metro area, must be available to work on-site (if residing outside the Albuquerque Metro Area this position is eligible for remote work).



To assist and support the Marketing Relations Specialist and Marketing Media Specialist in order to create a warm welcome and excellent conclusion to the client relationship. To assist the marketing department to maintain a professional image and positive reputation of the firm.

RESULTS/OUTCOMES (What you must get done).

  • Arrange client disbursement check/gift box within 1 day of checks being signed.
  • Arrange client welcome gifts within 1 day of being retained.
  • Weekly email sent to CM/Paralegal staff with status of all outstanding disbursement checks.
  • Download and clean up weekly firm trainings once a month.

· Reach out to each client where a case has been disbursed, within 2 business days to obtain a Google review

  • Send weekly Toggl report on Mondays to Marketing Director and Operations Manager.
  • Send out monthly birthday cards to all clients by the 1st of each month.
  • Biweekly (tweaker) meetings with Lead
  • Tuesday-Friday mini huddle with teammates
  • Wednesday afternoon check in meeting with team



  • Complete all tasks requested from Owner, Marketing Director, Marketing Relations Specialist, and Marketing Media Specialist within a reasonable time frame.
  • Assist the firm’s administration department with any and all clerical support tasks such as office runs, copies, scanning, meeting preparation, food orders, and other requests.
  • Coordinate all client or office runs with courier.
  • Send out any mass mailings as requested.
  • Coordinate and order breakfast for local employees on Fridays and deliver food to the three Albuquerque buildings.
  • Work with Executive Assistant to coordinate lunch orders for ART, management meetings, interviews, mediations, depositions, or at any other time as instructed by an administrator.
  • Organize, update, and coordinate and thank you gifts for the Client Referral program.
  • Attend firm huddles
  • Time tracking through Toggle to order to manage, prioritize and view tasks for efficiency and possible improvement.
  • Update client mailing lists when we receive returned mail
  • Answer incoming calls via the First Call Group

Welcome Gifts:

  • Assembling the new client welcome gift with products chosen by the Marketing Relations Specialist.
  • Keeping inventory of supplies for the welcome gift and notifying Marketing Relations Specialist when supplies are low.
  • Maintaining a spreadsheet of all welcome gifts to each client (weeding out companion children or spouse).
  • Coordinating with the courier for the delivery of the welcome gift to the new client.

Disbursement Gifts:

  • Assembling the disbursement gift with products chosen by the Marketing Relations Specialist.
  • Keeping inventory of supplies for the disbursement gift and notifying Marketing Relations Specialist when supplies are now.
  • Maintaining a spreadsheet of all disbursement gifts to each client (weeding out companion children or spouse).
  • Coordinating the delivery of the disbursement gift to the new client, with the firm’s courier so checks/gifts are delivered to the correct address.


To help create and build a thriving marketing department and extend our reach to attract and retain new clients by building a strong presence in New Mexico.

To help build and grow the number, sizes and quality of cases handled by the firm. To help maintain the positive and professional reputation of the firm.

RESULTS / OUTCOMES (What you must get done KPIs/Metrics)

  • Attendance at firm huddle every Monday at 8:00 am
  • Attendance at team mini huddle Tuesday thru Friday at 8:00 am
  • Attend weekly firm trainings on Wednesdays at 8:00am
  • Attend Bi-weekly meeting with our SEO manager
  • Attend Quarterly Best Practices meeting
  • Monthly Marketing Reports (Case Retained, Leads, Referral Source, Star Referral, Disbursements, CPL/CPC)
  • Ensure that we have maintained a 50% referral rate for retained cases during the monthly marketing meetings
  • Increase Google Reviews by 20% year after year
  • Monitor marketing and advertising spend (never to exceed 12% of revenue) and have data ready for the marketing meeting.
  • Prepare marketing meeting packet biweekly for marketing meeting
  • Keep metrics/kpis of teammates and mini goals, with report to Operations Manager biweekly


Supervisory Responsibilities:

· Interviews, hires, and trains marketing department staff and assistants and couriers

· Oversees the daily workflow of the marketing department

· Attendance and feedback at team member’s self evaluations.

· Provides constructive marketing guidance for the firm and clientele growth

· Supervise Marketing Assistant duties and responsibilities

· Proportionately contribute to overall client satisfaction and firm revenue goals


· Directs and implements the organization’s advertising and promotional activities; including organize, set-up, and attend sponsored events

· Analyzes target market information to identify and recommend effective marketing approaches

· Identifies new market segments that will benefit Parnall Law

· Prepares effective advertising campaigns based on market research

· Maintains knowledge of emerging products and services

· Collaborates with senior executives/ART to develop growth plans for the organization

· Provides Marketing Media Specialists with all information they need to be successful in their position

· Participate in events hosted by PILMMA

· Draft correspondence and letters to District Attorneys, former clients, current clients, or any other groups or persons we deem necessary to establish beneficial relationships

· Focus on newsletter, testimonials, referrals, and reports

· Organize, prioritize, and implement marketing tasks and strategies

· Review and monitor data that relates to referrals and reviews

· Ensure the firm has what it needs for community outreach events by organizing, setting up, and attending the event

· Order and organize marketing materials for referral programs

· Review print material and designs by Marketing Media Specialist(s)

· Research new swag items and work with vendors for STAR referral program

· Monitor social media platforms and engage with potential clients when necessary

· Be a liaison between vendors and Parnall Law

· Draft speeches and create presentations

· Monitor and follow up with online reviews



Gathering complete medical records and bills related to each client’s case as performed by the Medical Records Retrieval Staff.

Accurately and persuasively tell the client’s story in a draft demand letter, including a summary of the case for liability, and the client’s damages.

Summarize other prior and subsequent medical records that may influence the client’s case.

RESULTS/OUTCOMES (What you must get done):

  • Ensure medical records and bills are received within 60 days of maximum medical improvement.
  • Complete client authority/eval and draft demand letters within 1 week of receiving complete medical records and bills.
  • Ensure tasks never exceed 60.


  • Work with the medical records clerk to obtain all needed medical damages.
  • Estimate billing from the VA or work with attorneys/paralegals to determine whether to open subrogation and have bills created.
  • Review records and bills for relatedness, discrepancies, high billing, etc.
  • Order films of broken bones, head trauma, herniated discs.
  • Organize records, bills and evidence into demand packets.
  • Verify the accuracy of the Value Tab.
  • Highlight treatment records discussed in letter.
  • Review initial records for potential med mal cases and summarize.
  • Review helpful and harmful case information by using treatment update notes and hedonics from clients.
  • Assist paralegals and attorneys as needed with discovery, mediation or arbitration.
  • Supplement bills for discovery, mediation or arbitration.
  • Collect review and analyze records and bills from Defense.
  • Collect review and analyze defendant’s medical records, when necessary.
  • Attend Tuesday and Friday firm Huddles at 8:00 am
  • Attend Monday, Wednesday and Thursday mini huddles with your Team Lead
  • Attending weekly OOS meetings fully prepared with strategy notes in SmartAdvocate in accordance with the preparation guideline.
  • Attend and participate in weekly firm training, when possible
  • Monitor dashboard Metrics/KPIs and successfully work toward keeping those metrics in top shape.
  • Follow and maintain all firm policies and procedures.
  • Proportionately contribute to overall client satisfaction and firm revenue goals.


  • Excellent communication skills, verbal and written.
  • Empathy for our injured clients.
  • Confidence and motivation to exceed expectations.
  • Professional attire and demeanor.
  • Desire to learn, develop, and motivate team members.
  • Team player.
  • Ability to change in a rapidly changing environment.


  • A positive fun, caring environment where learning and growing are encouraged
  • Opportunities for community outreach throughout the year
  • Medical/Dental/Vision Benefits, 401k, PTO, Bonus Pay


  • Experience in Personal Injury Law
  • Strong Writing Abilities
  • Willingness to work on site
Work Hard and Play Hard 
at Parnall Law Firm

At Parnall Law Office, we are always looking for dedicated individuals who share our commitment to the highest standard of client service. If you are passionate about your work and compassionate to injured people seeking help, you should consider our legal team.

Take A Tour of Our Office

Get to know our firm’s culture by taking a virtual tour of the office with Bert Parnall. In the video, you will get to see our facility, meet our team, and learn what sets our firm apart.