Chris Czmyrid

Chris Czmyrid has experienced firsthand the growth of experiential marketing in the US. He began his advertising career creating traditional advertising with two of the most venerable shops in the business, Ogilvy & Mather and Leo Burnett. His first foray into the world of experiential advertising was with Philip Morris, where he led the team responsible for creating the Marlboro Adventure Team. His conscience got the better of him, and he left Chicago for Santa Fe, NM, to head up the marketing for Outside Magazine. During his stint at Outside, Chris was instrumental in creating the active lifestyle movement, and this led to a gig with Ford Motor Company, where he created the No Boundaries positioning and campaign for their SUV line. The NBX tour introduced America’s Active Lifestyle to over a million consumers in 17 cities. Chris lives in Old Town, so he’s close to his new Granddaughter. Chris enjoys living an active lifestyle on snow, rock, dirt, and water.