The Five ‘T’s of Parnall Law Our Core Values
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We are a cohesive working unit. Parnall Law attorneys and paralegals collaborate extensively across practice areas, with each paralegal working closely alongside each attorney.
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A hiring process that scrutinizes character as closely as competency ensures clients of high-quality legal representation.
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Truth, which encompasses honesty and ethical behavior, is paramount to every Parnall Law investigation, negotiation and litigation.
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Once an Albuquerque High Bulldog, always a Bulldog. Bert Parnall fights tirelessly for our clients and the justice they deserve.
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We are here to win. We celebrate wins as the triumphs of truth and justice.
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Voted #1 Personal Injury Law Firm in 2019 and 2020

Looking to join a hard-working, driven, and motivated team that helps people every day? Parnall Law Firm is the largest injury firm in New Mexico and because of this growth, we are hiring! We are team players in a family-friendly environment.


Hear From Our Current Employees

Benefits & Perks
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A positive fun, caring environment where learning and growing are encouraged
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Opportunities for community outreach throughout the year
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Medical/Dental/Vision Benefits, 401k, PTO, Incentive Pay

· $25,000 sign-on bonus (payable at 3, 6 and 12 months)

· Excellent compensation, bonuses bringing compensation up to $200,000 to $400,000 per year or more

· Outstanding environment/culture/dynamic – “Top Place to Work”


Watch a 2-minute video at:


Fighting for Justice for the wrongfully hurt


The 5 ‘T’s: Team, Talent, Truth, Tenacity, and Triumph

We believe these values are the reason we are the largest personal injury firm in NM and have received the Best Places to Work Award (Albuquerque Business First) in 2019, 2020, 2021, and 2022, and Top Place to Work Award (Albuquerque Journal) in 2020, 2021, 2022.


You will be representing clients injured from the beginning (intake) to the end (disbursement) of their cases and all stages in between, resolving cases through negotiation before litigation, through litigation, and trial.

You will be able to concentrate on “attorney” work, with the support of a team of assistants, including intake, investigators (retired police officers), pre-litigation case managers, medical records/demand drafting assistants, litigation paralegals, and settlement/subrogation paralegals. You will also have the support of a team of collaborative and creative attorneys.

Organization and attention to detail are paramount to this position, along with the willingness and ability to regularly interact with clients, adjusters, and other lawyers/paralegals over the phone and/or in person.


  • Preferred (but not required for talented and ambitious attorneys): 3+ years experience in litigating personal injury cases (plaintiff or defense)
  • Licensed to practice law in New Mexico
  • Ability to relocate to Albuquerque, New Mexico (relocation assistance provided)
  • Be available in the office from Monday through Friday, 8 to 5 (and more as required for caseload)


  • Sign-on bonus (as described above)
  • Relocation Assistance
  • Compensation range $200,000- $400,000 per year
  • A positive, fulfilling, caring environment where learning and growing are encouraged
  • Opportunities for community outreach throughout the year
  • Medical/Dental/Vision Benefits, 401k, PT, Bonus Pay





Using intelligent, compassionate, and determined advocacy to effectively maximize recovery of the value of our client’s harm, and the wrong that caused it.

RESULTS / OUTCOMES (What you must get done.)


  • Be in the office from 8 AM to 5 PM, if not out of office at meetings, hearings, depos or trial. (Attend daily huddles at 8 AM.)
  • Review and note action on out-of-standard cases with lead attorney weekly.
  • Resolve cases within Full Settlement Value (95%).
  • Full attorney fee (95% of cases).
  • Convert clients (90%).
  • Achieve positive reviews (95%).
  • Bring in $1.2 Million in attorney fees per year.




Intake / first meeting with Client

  • Show compassion
  • Note all facts pertinent to liability, damages, coverage
  • Posture case by articulating client and office action items



  • Evaluate and direct investigation, to begin building case for trial

· Determine insurance coverage



  • Prepare case for trial
  • Evaluate Full Settlement Value, and obtain authorization
  • Negotiate with adjusters; keep client informed
  • Speak with adjusters, build and maintain negotiation relationships, aggressively negotiate and/or posture cases with adjusters where appropriate.
  • File suit where needed, and prepare client for litigation



  • Prepare pleadings and discovery for lawsuits
  • Prepare case for trial, arbitration, and/or mediation



  • Timely review and sign correspondence drafted by team members




Values – the 5 Ts

  1. Teamwork. Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
  2. Talent. Expects personal performance and team performance to be nothing short of the best.
  3. Truth (Honesty/integrity). Does not cut corners ethically. Earns trust and maintains confidences. Does what is right, not just what is politically expedient. Speaks plainly and truthfully.
  4. Tenacity. Demonstrates persistence and willingness to go the distance to get something done.
  5. Triumph (Persuasion). Able to convince others to pursue a course of action. Achieves a good and fair resolution for the client.


Standard: “Set up and established by an authority as a rule for the measure of quantity, weight, extent, value or quality.”


By “skilled,” we mean: You are an articulate and clear thinker, speaker and writer, driven to engage in dialogue and debate in advocating our client’s truth. You are fierce, strong, and wise in the zealous pursuit of the interests of our client. Diligence, persistence, creativity and intelligence guide you in winning the case. Organization, patience and thoughtful attention guide you in revealing the truth to all parties. You grow in aptitude, attitude, intelligence and confidence. The greater good depends on your bold and righteous stand for the injured, against the abuse of power. Your profession is your calling.

You are able to show a prospective client how we are the best choice in hiring a lawyer. You wisely guide the development of the claim through investigation of liability and documentation of damages. You professionally and effectively communicate with, and delegate to, support staff. You confirm the organization of the file and all case management tools. You effectively negotiate resolution of the claim with the adjuster. You effectively and economically litigate the case toward trial if necessary. Depositions and motions practice are pragmatic, professional and effective. You are prompt and thorough in resolving through mediation. Trial is an option that helps leverage negotiation. You hone your trial skills in appropriate cases, winning substantial justice for our client.


You measure your performance by client satisfaction and financial results. You are able to accomplish all steps and goals in the advocacy of a client’s case, through each phase of a case: initial intake, investigation of liability, counseling in treatment, gathering medical records and bills, the negotiation of a claim, advancement in litigation, successful advocacy at mediation, and substantial verdict at trial. Each step increases the claim’s value, and your effectiveness as a lawyer. You are confident in your skill and content with your results, and our office is content as well. Your achievements are always attaining new heights.

You sign up new clients. You timely send demands, negotiate a resolution, or file the complaint. You effectively and timely depose witnesses, write and argue winning motions, and prepare for trial. You take cases to trial and win.


Your honesty is impeccable and unquestioned. Capable of withstanding criticism, you are unafraid to reveal mistakes large and small, and as a result grow from those mistakes. You confront difficult questions and issues head-on with tact and skill. Inching forward our client’s cause takes 100% fervor for 100% truth. Personal interests such as monetary gain, professional acclaim, or other favor do not improperly influence your professionalism or your zeal.

You examine and explain potential weaknesses in a case. You explain the potential weaknesses in a claim to new clients in a way that is helpful and truthful, but does not cause concern or confusion. You tell the staff what you need and want. You communicate your position clearly and persuasively to the adjuster, without excessive anger. You help other attorneys and ask other attorneys for help. You are unafraid to admit weakness or insufficient knowledge in key areas, and are willing to work to overcome these insufficiencies.

In so doing, your credibility in the law grows immensely. You strive to improve. You are confident in your abilities and your intent.


You are motivated to attain financial prosperity and stability. You have worthy, realistic and high goals in what you will earn from your cases. Your finances are personal, and you keep them organized and on track. The firm’s growth and success depend on your growth and success. You use your financial success for good, practical and fun purposes. Money is not happiness. Money enables the achievement of happy and noble activities and lifestyle.

You earn enough to pay for your needs and to save for spending and for retirement. You bring in attorney fees as described in Attorney “RESULTS / OUTCOMES.” You motivate yourself to bring in more than this. You balance work with leisure, family and friends. You are charitable in your attention and intent.


You are an expert in your field. With years of experience as a trial lawyer, you have learned enough to take a case to trial and win. Eager to learn and develop all the skills of an effective trial lawyer, your ambition, vision and determination exceed the minutia. Each step in your growth becomes a bullet in your belt, and when you pull your guns, you speak with the authority of experience and skill. You continue to take CLEs often, which provide you an opportunity to listen to experts in different areas, with different angles. You have the authority to teach CLEs in your expertise.

You note everything learned in winning and losing. You become an engaging and engaged leader in your profession and community. You help hone the firm’s skills, systems and overall strategy.

Work Hard and Play Hard 
at Parnall Law Firm

At Parnall Law Office, we are always looking for dedicated individuals who share our commitment to the highest standard of client service. If you are passionate about your work and compassionate to injured people seeking help, you should consider our legal team.

Take A Tour of Our Office

Get to know our firm’s culture by taking a virtual tour of the office with Bert Parnall. In the video, you will get to see our facility, meet our team, and learn what sets our firm apart.